Onlineshop*Suchmaschinenmarketing*Firmenlogo*Werbetext*Webseite

SUCHMASCHINENMARKETING SEM

Das sind wir

STILTEC (www.stiltec.de) ist eine langjährig bestehende, erfolgreiche Agentur für eCommerce mit Schwerpunkt Onlineshops/Webseiten und Suchmaschinenoptimierung (SEO) ,mit Sitz in Berlin. Unsere Aufgabe besteht in der optimalen Positioniereung von Webseiten und Webshops. Mit dem Ziel immer mehr Interessenten an die gesuchte Dienstleistung oder das Produkt heranzuführen. Unsere langjährige Erfahrung und hunderte zufriedene Kunden zeugen von unserer Kompetenz.

Anzahl der Backlinks von www.stiltec.de : 15.580

Suchmaschinenmarketing (Search Engine Marketing, SEM) ist ein Teilgebiet des Online-Marketing und umfasst alle Maßnahmen zur Gewinnung von Besuchern für eine Webpräsenz über Websuchmaschinen.

Suchmaschinenmarketing gliedert sich in die Teildisziplinen Suchmaschinenoptimierung (Search Engine Optimization, SEO) und Suchmaschinenwerbung (Search Engine Advertising, SEA bzw. auch Keyword Advertising oder Paid Inclusion genannt).

Ziel des Suchmaschinenmarketings ist die Verbesserung der Sichtbarkeit innerhalb der Ergebnislisten der Suchmaschinen. Dazu gehören vor allem diejenigen Optimierungsmaßnahmen, die dazu führen, dass eine Webseite auf einem der vordersten Plätze bei den Suchmaschinenergebnissen erscheint. Es gibt aber auch die Möglichkeit des Keyword-Advertising, das heißt, für bestimmte Suchbegriffe eine Position auf der ersten Seite der Suchmaschinenergebnisse zu kaufen. Bei den großen allgemeinen Suchmaschinen Google, Yahoo und Bing werden die bezahlten Suchtreffer in einem Werbeblock zusammengefasst und so von den unbezahlten Ergebnissen abgehoben.

Neben der direkten Bewerbung von Produkten gewinnt das Suchmaschinenmarketing auch in der Öffentlichkeitsarbeit und im Branding zunehmend an Bedeutung.

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Identify   Defining Keywords

Your industry would be researched and a brainstorming session will be undertaken to arrive at a best set of key phrases pertaining to your business interest. This allows our team to come up with best possible “outcome-based” key phrases for deriving optimal results through this program.

Meta Tags

Developing Meta tags is one of the most important task in the SEO process. Based on the ongoing analysis and keywords our SEOs shall form an optimal class of meta tags combining <title>, considered to be the most important tag as far as search engine ranking is concerned, <description> and <keyword>.

Competition Analysis

Competition Analysis is process of making a complete research on your compititors, we first make a complete list of our main competitors and observe and analysis their site completely by visiting those sites and try to get various techniques used by them. This will help in preparing a strategy to attain top positioning in search engines and maximize its performance and gain business.

Benchmarking

Benchmarking is the continuous process of understanding, identifying and adapting outstanding practices against strong competitors and recognized industry leaders to help your website improve its performance. Benchmarking requires a measurement mechanism so that the performance “gap” can be identified.

Content Analysis

In this step we review content of your website(especially pages that you want to optimize). we ensure that content that we will change should be search engine friendly and always should have its original meaning.

HTML Code Refining

HTML Code cleansing is process of analyzing and reviewing code for all web pages and fix all errors at the same time. during this process we will remove all unwanted codes and include some necessary code according requirement. we will manually modify all codes that are automatically created at the time of designign and are useless.

Image Optimization (Alt Tags)

Image Optimization is most important step in ON Page optimization but many one neglect this step in the process of website optimization. From search engine perspective, downloading time is a factor which is now considered in their ranking algorithms. our expert search engine optimizers will optimize all images on your site to reduce its site retaining its quality and resolution so that page can load quickly and images could be optimized according search engines.

Link Building

Link Building is very important step which we use in SEO. In Link building we build inbound links for the website using different approaches which are as follows Directory Submission, Article Submission, Blog Postings, Social Bookmarking, Forum Postings….and lot of other things which we perform during our SEO Process.

Getting Indexed By Google

1- Use RSS Syndication and add your RSS feed to Feedburner.
2- Submit an article from your blog or website to Netscape
3- Submit your site to Technorati and learn to tag your posts.
4- Submit your blog to BlogCatalog and MyBlogLog
5- Digg (or have someone else) Digg a post from your site
6- Submit your site to Stumbleupon
7- Post your link into the “Reviews” folder at DigitalPoint Forums
8- Add yor site to the Google Webmasters Console
9- Submit a photo album to Flickr and add your URL in your Flickr.com profile
10- Add your site to a few blog directories like BlogRateDirectory
11- Add Google Adsense to your site
12- If you’re a blogger, submit your articles to Recommend Us
13- Post on forums and add your site to your signature.

Link Building

1:  The key points to remember the use of reporting. Make sure you set up benchmarks for yourself so you know how good or bad you are doing and where you need to improve/focus on in your next month.

2: Social Linking –  Look at what your competitors are doing and whether or not they are successful , failing, or not even doing any linking at all. Do your research and make exciting content that will drive social traffic

3: Link Modifications – Link modifications are taking backlinks you already had and asking to get the link text changed so that it is more beneficial for you.

4: Directories – Directories are viewed as being an old way of link building

5: Blog Comments/Forum Linking – Blog comments as well as forum linking can be very successful if you are careful. You need to tread lightly and watch your wording when posting. If your comment/post looks in any way shape or form like spam you will most likely not get the link. Be personal and read the post to add value to your response.

6: One way linking/Reciprocal Linking – Reciprocal linking has been viewed and still is viewed as a spam technique and many SEO’s do not believe it to work. The truth of the matter is that if you are picky and careful, you can be very successful with this type of campaign. Something to keep in mind with this is that when asking for a link you do not always have to say that you are willing/going to link back to them right away. One-way links are far greater then reciprocal links but much MUCH harder to get.

7: Article Distribution/Press Releases – Article distribution and press releases are a great way to gain a lot of backlinks rather fast. Keep in mind again that some of these links will most likely drop off so while at some point in time, you will see a great jump in your backlink numbers the next week you might see far less.  Yahoo and Google will only keep the best out of those links for you which is better for you in the long run.

8: Blogs – utilize blogs as a way of generating back links to your site. If you can create great content and gain just a small number of links back, you will see a great increase in traffic not only on your blog but as well the site your blog is part of. Be sure to always socially submit your blog posts as that is a great way to gain some traffic. Be sure to keep your blog updated as much as possible as this is a great way to build a community which will help with your backlinks in the long run.